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Hook
The McDonald's CEO went viral for his taste test ... and fast food CEOs want in on the joke.
@yahoofinance
802.2K followers · usually 10.6K views a post
Views
12.7M
Likes
478.4K
Comments
8.6K
Shares
82.3K
Why it worked
The video leverages a trending topic by aggregating multiple high-profile figures participating in the same meme, creating a sense of community and humor around a competitive industry.
Summary
This video is a compilation of various fast-food CEOs participating in a viral trend where they taste-test their own burgers. It highlights the humorous and competitive nature of the fast-food industry as executives from different chains join in on the joke.
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Transcript, structure and on-screen text
5 beats, a 123-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
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Original caption
Burger CEO taste-test season is officially open. 🍔🏁
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