cozy fall evening reset

@sophieslifeatm

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SoundTikTok sound · cozy nights

Promoted product

Tree Hut Shea Sugar Scrubs

Our award-winning Tree Hut Shea Sugar Scrub gently exfoliates old skin with whole grain sugar to reveal your amazing, natural skin.

Why it worked

The video taps into the popular 'cozy fall' aesthetic and self-care routine trends, showcasing desirable seasonal products with appealing scents and clear benefits. The creator's personal experience and the exclusive nature of one scent create a relatable and aspirational narrative.

Summary

The creator shares their cozy fall evening reset routine, featuring Tree Hut Shea Sugar Scrubs purchased from Ulta. They highlight the Pecan Brûlée scent as an Ulta exclusive and the Pumpkin Roll scent for its fall aroma, explaining the exfoliating and moisturizing benefits of the scrubs.

Structure

1Introduction to fall evening reset
2Shopping at Ulta for Tree Hut fall scents
3Highlighting Pecan Brûlée and Pumpkin Roll scents
4

Original caption

trying to make everything feel a little more fall lately 🍂 the @Tree Hut fall scents are out and Pecan Brûlée is exclusive to Ulta!! @Ulta Beauty #treehut #treehutpartner #eveningvibes #selfcareroutine #cozyroutine

More from @sophieslifeatm

Product placement

Tree Hut Shea Sugar Scrubs (ACTS - used for exfoliation and moisturizing, visible result of soft skin; removing it would change the video's focus on self-care routine) | Ulta Beauty (APPEARS - store where products were purchased, removing it would not change the video's focus on the products themselves)

On-screen text

#treehutpartner

Transcript

I am officially welcoming fall with open arms so tonight we're doing a little fall evening reset. I stopped at Ulta first because Tree Hut's fall scents are out and obviously I needed to smell all of them. The Pecan Brûlée is actually exclusive to Ulta and smells like caramel, sugared pecan and vanilla custard. I also grabbed Pumpkin Roll because this one immediately smelled the most fall to me so I had to use it for my shower routine. Tree Hut's sugar scrubs use real sugar to gently exfoliate plus shea butter and a six oil blend to help leave the skin feeling soft and moisturized. So afterwards I put on my comfiest pajamas and finished the rest of my little fall reset. Smelling absolutely delicious.