Why it worked
The video taps into the popular "night routine" trend and uses aesthetically pleasing visuals and cozy fall themes to create an aspirational and relatable experience for viewers. The use of multiple Tree Hut products, presented in a visually appealing way, likely resonated with the brand's existing customer base and those interested in self-care and beauty routines.
Summary
The creator shares a "Tuscan Fall Night Routine" featuring various Tree Hut body care products. The video shows her using a sugar scrub and foaming gel wash in the shower, followed by applying body oil and lotion. The routine concludes with her making tea and relaxing on the couch with her pets.
Structure
- 1Lighting a candle
- 2Using Tree Hut body scrub and wash in the shower
- 3Applying Tree Hut body oil and lotion
- 4Making tea
- 5Relaxing with pets
Product placement
Tree Hut Fireside Maple Shea Sugar Scrub: it ACTS - it is used to exfoliate the skin. Removing it would change what happens in the video.
Tree Hut Fireside Maple Foaming Gel Wash: it ACTS - it is used to cleanse the skin. Removing it would change what happens in the video.
Tree Hut Cinnamon Dolce Body Oil: it ACTS - it is applied to the skin for hydration. Removing it would change what happens in the video.
Tree Hut Cinnamon Dolce Hydraglow Body Lotion: it ACTS - it is applied to the skin for hydration. Removing it would change what happens in the video.