Arjan

@based

4.2M followers · usually 50.0K views a post

Views

1.4M

Likes

29.7K

Comments

162

Shares

797

SoundTikTok sound · original sound - based

Promoted product

BASEd Hair Elixir

BASED

3 videos

Why it worked

The video uses a relatable problem (a bad beard) and offers a simple, visual solution with a specific product, making it highly shareable and engaging.

Summary

One person is complaining about their beard, and the other person suggests using "BASED Hair Elixir" to fix it. The video then shows the application of the elixir to the beard.

Structure

1Complaining about beard
2Suggesting a solution
3Applying the product
4Positive outcome

Product placement

BASED Hair Elixir: This product is used to style and condition the beard. It is shown on screen and mentioned by name. Removing it would change the video's focus on beard care. BASED: This is the brand name for the hair elixir. It appears on the product packaging and is mentioned in the caption. Removing it would make the product unidentifiable.

Original caption

BASED Hair Elixir for your beard? #BASED

More from @based

On-screen text

Arjan genuinely right yeah got a least like bro podcasts million we do it's a views weeks views watching that *** with bro I'm not gonna like in the yeah go I gotchu everywhere Oh am I saved

Transcript

genuinely right I genuinely hit your beard right now Yeah Bro, you couldn't got a fucking lineup at least Bro, I swear I didn't have time, bro, like Bro, our podcasts get 20 million views. We do five a week. It's a 100 million views. Imagine in 10 weeks. 1 billion views. 1 billion people watching that fucking ugly ass beard with what's wrong with you? Yeah, right, bro. How do I fix it? You Elixir gonna up my I'm not gonna fucking get it up. I'm just gonna like lather it. Just in the chin, please. Yeah, okay, okay, go I gotchu everywhere Oh, am I saved?