Why it worked
The video addresses a common pain point for parents (getting kids to look at the camera) and presents a unique, visually engaging solution offered by a novel product. The use of popular cartoon characters like Snoopy adds an element of charm and familiarity, making the feature more appealing.
Summary
This video demonstrates a feature on the speculative iPhone Duo that uses its external screen to play animations, like Snoopy, to attract children's attention to the camera when taking photos. The goal is to make it easier for parents to capture better photos of their kids.
Structure
- 1Introduction of the problem: kids not looking at the camera
- 2Introduction of the iPhone Duo and its trick
- 3Demonstration of the 'Kid Cue' feature
- 4Explanation of how the external screen plays animations
- 5Showing the animation attracting attention
Product placement
iPhone Duo: ACTS - it is a foldable phone that is operated to take photos. Removing it would change what happens in the video. PCMag: APPEARS - it is a media outlet that published the video. Removing it would not change what happens in the video.
Call to action
Head to PCMag for more.
On-screen text
ALL ACCESS
PCMAG
HOW THE IPHONE DUO HELPS
TAKE BETTER PHOTOS OF KIDS
THE IPHONE DUO
HAS A TRICK
GET YOUR YOUNG
CHILDREN TO LOOK
AT THE CAMERA
TO TAKE A
PHOTO OF THEM.
KIDS CUE
PREVIEW OPTIONS
Duo Preview
Helps subjects pose
and frame shots.
Kid Cue
Plays an animation to
grab attention.
Off
Turns off preview
options.
AND WHEN YOU
UNFOLD THE PHONE
PHOTO
USING THE MAIN
REAR CAMERA
THE IPHONE DUO
UTILIZES THE EXTERNAL
COVER SCREEN
TO PLAY A
LITTLE ANIMATION
THAT SHOULD ATTRACT
YOUR KIDS TO LOOK
AT THE CAMERA BETTER.