Loading video…
All breakouts
~46.7Talking HeadResult / Flex hookConsumer Apps
Hook
FIRST LOOK AT THE $1,199 IPHONE 18 PRO
@pcmagdotcom
34.0K followers · usually 2.2K views a post
Views
97.0K
Likes
2.2K
Comments
40
Shares
626
Why it worked
The video leverages the excitement around a new Apple product launch, presenting it as an exclusive 'first look' with clear on-screen text and a direct call to action to a reputable tech news source.
Summary
This video provides a first look at the officially announced iPhone 18 Pro, highlighting its new A20 Pro chip, camera system, color options, and starting price. It directs viewers to PCMag for more information.
Structure
- 1Introduction of the iPhone 18 Pro
- 2Highlighting key features (chip, camera)
- 3Mentioning color options
- 4Stating the price and availability
- 5Call to action for more details
Product placement
iPhone 18 Pro (ACTS - it is the subject of the video, being revealed and discussed; removing it would change the video's entire purpose)
Apple (APPEARS - logo on the phone and on a lanyard; removing it would not change what happens in the video)
Call to action
Head to PCMag for more.
On-screen text
FIRST LOOK AT THE
$1,199 IPHONE 18 PRO
Original caption
Apple officially announced the iPhone 18 Pro today. It features a powerful A20 Pro chip and an advanced physical variable aperture camera system. The phone comes in four colors: black, silver, glacier, and burgundy. It will start at a retail price of $1,199 in the US. It will be available September 18. Head to PCMag for more. #AppleEvent #AllAccess #iPhone18Pro #Burgundy #TechNews
More from @pcmagdotcom
More breakout videos from this creator.
