FIRST LOOK AT THE $1,199 IPHONE 18 PRO

@pcmagdotcom

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Why it worked

The video leverages the excitement around a new Apple product launch, presenting it as an exclusive 'first look' with clear on-screen text and a direct call to action to a reputable tech news source.

Summary

This video provides a first look at the officially announced iPhone 18 Pro, highlighting its new A20 Pro chip, camera system, color options, and starting price. It directs viewers to PCMag for more information.

Structure

1Introduction of the iPhone 18 Pro
2Highlighting key features (chip, camera)
3Mentioning color options
4Stating the price and availability
5Call to action for more details

Product placement

iPhone 18 Pro (ACTS - it is the subject of the video, being revealed and discussed; removing it would change the video's entire purpose) Apple (APPEARS - logo on the phone and on a lanyard; removing it would not change what happens in the video)

Call to action

Head to PCMag for more.

On-screen text

FIRST LOOK AT THE $1,199 IPHONE 18 PRO

Original caption

Apple officially announced the iPhone 18 Pro today. It features a powerful A20 Pro chip and an advanced physical variable aperture camera system. The phone comes in four colors: black, silver, glacier, and burgundy. It will start at a retail price of $1,199 in the US. It will be available September 18. Head to PCMag for more. #AppleEvent #AllAccess #iPhone18Pro #Burgundy #TechNews

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Transcript

Apple officially announced the iPhone 18 Pro today. It features a powerful A20 Pro chip and an advanced physical variable aperture camera system. The phone comes in four colors: black, silver, glacier, and burgundy. It will start at a retail price of $1,199 in the US. It will be available September 18. Head to PCMag for more. #AppleEvent #AllAccess #iPhone18Pro #Burgundy #TechNews