Why it worked
The video uses a relatable fashion trend to seamlessly integrate a promotional discount code, making the advertisement feel like a helpful style tip.
Summary
The creator showcases a bandana-style scarf as a versatile fall accessory and provides a discount code for The Bradery. She demonstrates different ways to style the scarf with various outfits.
Structure
- 1Introduction of the scarf as a fall accessory
- 2Demonstration of styling the scarf
- 3Mention of the discount code for The Bradery
Product placement
The Bradery (a) ACTS: the creator provides a specific discount code "IRIARAEL" for this platform, which is the destination for the product being promoted. Removing it would change the video's promotional nature.
Call to action
Use discount code IRIARAEL at The Bradery