@acaciakeeble — 72x breakout

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Throwback to when I worked the most random job ever

@acaciakeeble

25.5K followers · usually 18.7K views a post

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1.3M

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164.9K

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Why it worked

The post uses a relatable 'day-in-the-life' storytelling format with high-contrast, humorous captions that humanize a typically male-dominated industry, driving engagement through personal narrative.

Summary

A creator shares a series of photos from her time working in road construction, highlighting her humorous experiences with coworkers and the tasks she performed. The post serves as a personal retrospective of a past job rather than a promotion.

Structure

1Introduction to a past random job
2Humorous anecdotes about coworkers and nicknames
3Visuals of construction site tasks and environment
4Conclusion showing a farewell gift from coworkers

Product placement

Protech (a recruitment and staffing agency) — it appears as a logo on the hard hat, the high-vis shirt, and the website URL on the shirt. It merely APPEARS as the employer branding for the construction site. Removing it would not change the content of the story.

On-screen text

Throwback to when I worked the most random job ever I never did anything 👄👄 nicknamed me princess after my first day Trench rat fit was crazy My random dad BFF we did everything together called ourselves the baddies ✨💖 bruh Rock picking 😭😭 always left my mark x Was so unuseful they hated me Died my hair and got SLAUGHTERED smoko with my bffs at the bin cute lol getting yelled at to get off my phone Made the boys cookies on Fridays Brekky Abused every day by this diva Got fresh lip filler and was relentlessly bullied actually learnt how to lay stormwater pipes if anyone cares My mini truck xx Banned from driving when I reversed into an Agi in the middle of the road! they cried when I quit MY PRINCESS GOING TO MISS YOU ♡ SWIPY!