Joybuy unboxing

@testandreview2024

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SoundTikTok sound · Sweet Tea

Promoted product

Joybuy UK

A European online retail platform backed by Fortune 500 JD.com. For more joyful shopping, choose your local site in the UK, Germany, the Netherlands, France & more

Why it worked

The video combines the popular unboxing trend with a discount code for a specific e-commerce platform, appealing to viewers interested in blind box toys and potential savings.

Summary

This video shows an unboxing of several blind box toys, including LOL Surprise and Sanrio Characters, purchased from Joybuy UK. The creator also displays a discount code for the Joybuy UK platform.

Structure

1Showcasing Joybuy UK and the discount code
2Unboxing a Hello Kitty themed plush bag
3Revealing and unboxing a LOL Surprise Hello Kitty and Friends blind box figure
4Revealing and unboxing a Sanrio Characters blind box figure
5

Original caption

AD | Shopping with @Joybuy UK 🛍️ It’s so easy to shop here and they have all my favourite products, including such a great range of toys. 🧸 ✅ Fast delivery ⚡ ✅ Free shipping for new users 📦 ✅ Competitive pricing 💰 ✅ Wide product selection 🛒 Us my code BTS31TAR for £5 off your order. 🛒🛍️ #joybuyfinds #shopwithjoybuy #joybuyhaul #unboxingjoybuy #toys

More from @testandreview2024

Product placement

Joybuy UK (ACTS - it is the online store where the products are purchased, and the creator is promoting shopping there. Removing it would change the context of the video. It is the platform where the transaction happens.) LOL Surprise (APPEARS - a brand logo on packaging, removing it would not change what happens in the video.) Hello Kitty and Friends (APPEARS - a brand logo on packaging, removing it would not change what happens in the video.) Sanrio Characters (APPEARS - a brand logo on packaging, removing it would not change what happens in the video.) Miniso (APPEARS - a brand logo on packaging, removing it would not change what happens in the video.)

Call to action

USE CODE BTS31TAR for £5 OFF

On-screen text

Joybuy unboxing USE CODE BTS31TAR for £5 OFF

AD | Shopping with @Joybuy UK 🛍️ It’s so easy to shop with them and they’ve got

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