Why it worked
The video effectively uses a common unboxing format to showcase products from an e-commerce platform, incorporating a clear discount code to incentivize purchases and drive traffic to the promoted site.
Summary
The video shows an unboxing of items purchased from Joybuy, an online shopping platform. Several stationery items, including Zebra and Deli pens, and a Jolie bullet journal, are revealed from the package. A discount code for Joybuy is also presented.
Structure
- 1Opening a Joybuy package
- 2Revealing Zebra pens
- 3Showing Deli pens
- 4Displaying a Jolie bullet journal
- 5Showing all items together with a discount code
Product placement
Joybuy (ACTS - it is the online store where items are purchased, and the video shows items purchased from it. Removing it would change the context of the video, as it would no longer be clear where the items came from.)
Zebra (ACTS - the brand name appears on a package of pens that are shown and handled. Removing it would mean the specific brand of pens is unknown.)
Deli (ACTS - the brand name appears on a package of pens that are shown and handled. Removing it would mean the specific brand of pens is unknown.)
Jolie (APPEARS - the brand name appears on a bullet journal. Removing it would not change what happens in the video, as the journal itself is still visible and identifiable as a bullet journal.)