Toast to Autumn

@ayelashayla

10.5K followers · usually 1.9K views a post

Views

113.2K

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7.0K

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SoundTikTok sound · original sound - delaudioss

Promoted product

Pret toasted marshmallow latte

Freshly made sandwiches, hot food, and great coffee — all prepared daily in our kitchens. Visit Pret A Manger for breakfast, lunch, and everything in between.

Why it worked

The video effectively uses a soft sell approach by highlighting a new, seasonal product with appealing visuals and a clear value proposition (taste and price), encouraging immediate trial.

Summary

The video showcases the new Pret toasted marshmallow latte, highlighting its resemblance to toasted marshmallows and its affordable price. It also mentions the option to get it with marshmallow cream.

Structure

1Introduction to "Toast to Autumn" menu item
2Showcasing the new Pret toasted marshmallow latte
3Highlighting the taste and price
4Mentioning marshmallow cream option
5

Original caption

Perfect for autumn #pretcoffee #pretcoffeesubscription #clubpret #marshmallow #pretcoffee

More from @ayelashayla

Product placement

Pret: ACTS - it is a coffee shop chain whose products are being advertised and consumed. Removing it would change what happens in the video. Pret coffee: ACTS - it is a specific product from the Pret chain that is being advertised and consumed. Removing it would change what happens in the video.

Call to action

RUN to try the NEW Pret toasted marshmallow latte

On-screen text

Toast to Autumn New Toasted Marshmallow Latte REGULAR 4.70 LARGE 5.10 New Toasted Marshmallow Hot Chocolate REGULAR 4.85 LARGE 5.25 RUN to try the NEW Pret toasted marshmallow latte that tastes EXACTLY like toasted marshmallows for under £2.50 You can even get it with marshmallow cream

Transcript

If your love is