free claw clips at panera today 9/10 ✨

@pumpkeem

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SoundTikTok sound · original sound - walid.smili

Promoted product

Panera Bread claw clips

Discover the Panera Shop, your destination for all Panera Bread t-shirts, hoodies, jackets, headwear, accessories, and more. New limited collections & seasonal drops.

Why it worked

The video leverages a time-sensitive, brand-specific giveaway to create urgency and appeal to fans of 'girly' aesthetic accessories.

Summary

The creator shows off two branded Panera Bread claw clips, one shaped like a strawberry and one like a baguette, which were obtained as a giveaway. The video demonstrates the clips being used to style hair.

Structure

1Creator displays two Panera-branded claw clips
2Creator demonstrates using the strawberry clip in hair
3Creator demonstrates using the baguette clip in hair
4Creator shows the packaging for both clips

Product placement

Panera Bread: (a) ACTS — the brand is giving away branded claw clips as a promotional item, which are shown being used in the video. Removing the brand name would change the video as it identifies the source of the giveaway.