Free Claw Clip at Panera Bread! 9/10

@flylittleowl

2.2K followers · usually 866 views a post

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1.8M

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SoundTikTok sound · original sound - luxkeon

Promoted product

Panera Bread

Download Panera Bread by Panera Bread on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Panera Bread.

4 videos4 creators

Why it worked

The video leverages a 'freebie' hook and a unique, visually appealing branded item to drive engagement and store traffic.

Summary

The creator shows off a branded baguette-shaped claw clip received as a promotional gift from Panera Bread. The caption explains that customers can get one of these clips with the purchase of a Fresca or refresher drink.

Structure

1Creator displays the promotional claw clip
2Creator shows the Panera Bread packaging
3Caption provides instructions for the promotion

Product placement

Panera Bread (a) acts: the video shows the creator receiving a promotional claw clip from the restaurant chain with the purchase of a drink, and the caption provides instructions on how to get the item. Removing the brand would change the video as it is the specific location and source of the promotion.

Original caption

I got my baguette clip!! Eric at the WestShore Tampa location knew I was coming! 😂😂 (I might’ve showed up asking yesterday….) Free claw clip at @Panera Bread with purchase of a Fresca or refresher! They have a baguette, strawberry, or cherry! #freebies #panera #girly #tampa #free