🍍🏴‍☠️ It’s almost time!

@addictedtoagooddeal

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SoundTikTok sound · original sound - spongebob.music

Promoted product

McDonald's Happy Meal toys

Why it worked

The video leverages the popularity of two major franchises, SpongeBob SquarePants and One Piece, to create excitement for a limited-edition McDonald's Happy Meal promotion. The visual display of the unique character mashups and the clear announcement of the release date drive engagement and anticipation.

Summary

This video announces the upcoming nationwide release of McDonald's Happy Meal toys, which are a collaboration between SpongeBob SquarePants and One Piece characters. The toys will be available starting September 15th, and viewers are encouraged to collect them while supplies last.

Structure

1Announcement of McDonald's Happy Meal collaboration
2Showcase of SpongeBob x One Piece character mashup toys
3Release date and nationwide availability
4Call to action to collect the toys
5

Original caption

🍍🏴‍☠️ It’s almost time! McDonald’s is bringing the SpongeBob SquarePants × One Piece Happy Meal collection nationwide on September 15th! 🍟✨ Collect the character mashup toys while they’re available! 👀 Which one are you hoping to get first? 📅 Drops September 15th 📍 Nationwide at participating McDonald’s locations ⏰ While supplies last Follow @addictedtoagooddeal for more new food drops, deals & finds! 💛 #mcdonalds #happymeal #spongebob #Foodie #onepiece

More from @addictedtoagooddeal

Product placement

McDonald's: ACTS - it is the restaurant chain where the Happy Meal toys are sold. Removing it would change what happens in the video because the entire promotion is centered around their product. Happy Meal: ACTS - it is the specific product line from McDonald's that contains the toys. Removing it would change what happens in the video. SpongeBob SquarePants: APPEARS - it is a brand of animated show whose characters are featured in the toys. Removing it would not change what happens in the video, as the promotion is about the toys themselves, not the show. One Piece: APPEARS - it is a brand of animated show whose characters are featured in the toys. Removing it would not change what happens in the video, as the promotion is about the toys themselves, not the show. @addictedtoagooddeal: APPEARS - it is the creator's handle, which is a watermark/attribution. Removing it would not change what happens in the video.

Call to action

Collect the character mashup toys while they’re available! 👀 Which one are you hoping to get first?

On-screen text

McDonald's SpongeBob SquarePants ONE PIECE McDonald's SpongeBob x Gears Luffy Larry x Franky Patrick x Zoro Mrs. Puff x Lincoln Smitty Werben-jagermanjensen x Brook Pearl x Robin Gary x Chopper Plankton x Usopp Mr. Krabs x Jinbe Mermaid Man x Garp SpongeBob x Luffy Squidward x Sanji Flying Dutchman x Teach Sandy x Nami Barnacle Boy x Kohy DROPS TMR SEPTEMBER 15TH NATIONWIDE @addictedtoagooddeal McDonald's Happy Meal