Why it worked
The video effectively leverages a popular trend of sharing "freebie" or "deal" information, combined with visually appealing graphics and a catchy, trending audio clip. The clear, date-specific offers for a well-known brand like Dunkin' create immediate value and encourage engagement.
Summary
This video from @addictedtoagooddeal highlights Dunkin's September freebies, including a free Pumpkin Spice Latte, free espresso drinks, a free L.L.Bean sweater sleeve, and a free medium coffee. The promotions are offered with specific dates and conditions throughout the month.