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@notjezabelle — 27x breakout selling The Daydreamer DECAF cold brew concentrate | Overshot

26.8×Talking HeadHow-To hookCreator Economy

Hook

how i make my weird coffee every morning

@notjezabelle

421.9K followers · usually 94.0K views a post

Views

2.3M

Likes

287.6K

Comments

2.4K

Shares

10.9K

SoundTikTok sound · original sound - notjezabelle

Promoted product

The Daydreamer DECAF cold brew concentrate

Choose from 4 caf levels of our specialty cold brew concentrate. Ranging from Extra Caf (300mg/cup) to Swiss Water decaf (99.9% caffeine free), Explorer is your specialty coffee shop cold brew at home. It’s super concentrated, so you can make it any way you want from iced coffee to lattes, cappuccinos, martinis & more.

Why it worked

The video uses a "weird" or unconventional recipe for coffee, which piques viewer curiosity. The creator's energetic and playful presentation, combined with the visually appealing process of layering ingredients and creating foam, makes the content engaging and shareable.

Summary

The creator demonstrates how to make a "weird" coffee by combining decaf espresso, homemade apple pie syrup, and decaf cold brew concentrate in a jar. They then add water and almond milk, shake it vigorously, and stir it with a straw before taking a sip.

Structure

1Combine espresso and syrup
2Add decaf cold brew concentrate
3Add water and shake

Original caption

i love watching @🐷🐷 make her coffee so here’s mine hehe

More from @notjezabelle

More breakout videos from this creator.

4

Add almond milk

5Mix and enjoy

Product placement

DECAF cold brew concentrate (acts: used to make coffee, removing it would change the video) (appears: bottle label) (brand: The Daydreamer)

On-screen text

how i make my *weird* coffee every morning 2x shot of espresso 2x shot of DECAF espresso ANOTHER 2x shot of DECAF espresso i love to drink a lot of coffee but don't want to have a heart attack homemade apple pie syrup :DD 1 oz of syrup always! mix & then place in freezer to chill this is where it gets a bit weird DECAF cold brew concentrate! (phenomenal discovery) 3.5oz of the concentrate 1.5oz of water shake vigorously (i like when it gets all foamy) add concentrate mixture! TEENY splash of almond milk

Transcript

i love watching @🐷🐷 make her coffee so here’s mine hehe

3.5M784.4K10.1K

lowkey this hurt

woke up at 7am absolutely ravenous so i decided to treat myself ;o