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30.9Talking HeadStory Open hookEducation
Hook
Today, the Aunties are officially being REAL New Yorkers 😎🗽!!
@wearemalikah
15.4K followers · usually 6.9K views a post
Views
211.4K
Likes
20.3K
Comments
269
Shares
9.9K
Promoted product
Chopped Cheese
Why it worked
The video likely resonated with viewers due to the relatable "first-time trying a local delicacy" narrative, the humor and camaraderie among the "Aunties," and the authentic portrayal of a New York City food experience. The use of Arabic and English also broadened its appeal.
Summary
A group of women, referred to as "Aunties," visit a New York City deli to try chopped cheese sandwiches for the first time. They express initial apprehension about deli food but ultimately enjoy the sandwiches and snacks, embracing their "New Yorker" experience.
Structure
- 1Introduction and anticipation of trying chopped cheese
- 2Ordering the food and joking about nicknames
- 3Receiving and preparing to eat the food
- 4Enjoying the sandwiches and snacks
- 5Reflecting on the experience and embracing the "New Yorker" identity
- 6Concluding with a group photo and a visit to a statue
Product placement
MALIKAH: Appears, is the creator of the video. Removing it would change who made the video, but not the content. Aunties Try: Appears, is the title of the video. Removing it would change the title, but not the content. Chopped Cheese: Appears, is the subject of the video. Removing it would change the topic. (NYC deli): Appears, describes the type of food establishment. Removing it would change the description, but not the content. Takis: Appears, is a snack food. Removing it would change what is being discussed. Ock: Appears, is a nickname used for one of the women. Removing it would change the dialogue, but not the content. Fava beans: Appears, is an ingredient in the sandwich. Removing it would change the description of the sandwich, but not the content. Gourmet Deli: Appears, is the name of the establishment where the food is purchased. Removing it would change the location, but not the content. Arizona: Appears, is a brand of iced tea. Removing it would change the beverage, but not the content. Doritos: Appears, is a brand of chips. Removing it would change the snack, but not the content. Honey Bun: Appears, is a type of pastry. Removing it would change the dessert, but not the content.
Original caption
Today, the Aunties are officially being REAL New Yorkers 😎🗽!! They’re trying chopped cheese for the first time, with hot chips, and of course, they didn’t forget the bev!! How do you think they’re gonna react? @General ock, you gotta have the Aunties over next time 👀 Let us know your thoughts in the comments ⤵️ Don’t forget to follow @wearemalikah and donate what you can through the link in our bio to help us continue bringing the Muslim community together through our programs, events, and trainings💜 #ock #nycdeli #choppedcheese #auntiestry #malikah
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