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319Talking HeadWarning hookFinance
Hook
SE ACERCA EL FIN DE YAPE Y PLIN CON ESTA NUEVA BILLETERA DIGITAL
@danielcaceres.pe
130.1K followers · usually 4.9K views a post
Views
1.5M
Likes
87.4K
Comments
2.0K
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17.1K
Why it worked
The video taps into a timely and relevant topic for Peruvians: the disruption of local payment apps by a major international player. By framing Revolut's arrival as a potential 'end' for Yape and Plin, it creates intrigue and urgency, encouraging viewers to watch and learn about the new competitor and its advantages.
Summary
The video discusses the upcoming arrival of Revolut, an international digital wallet, in Peru, posing a threat to local payment apps like Yape and Plin. It highlights Revolut's global presence, its potential to offer better interest rates and savings features, and its app-only model which contrasts with traditional banks.
Structure
- 1Introduction of Revolut's arrival in Peru and its potential impact on Yape and Plin.
- 2Explanation of Revolut's global reach and features like interest-bearing accounts.
- 3Comparison of Revolut's digital-only model with traditional banks.
- 4Discussion of Revolut's official launch timeline and potential benefits for users.
- 5Mention of Revolut's customer service model and comparison to traditional banks.
- 6Concluding thought on the competitive landscape and the future of digital wallets in Peru.
Product placement
Revolut: ACTS - it is a digital wallet that allows users to manage money, make transactions, and potentially earn interest. Its interface is shown, and its functionality is discussed. Removing it would change the video's topic. Yape: ACTS - it is a digital wallet and payment app in Peru. Its functionality is discussed and contrasted with Revolut. Removing it would change the video's topic. Plin: ACTS - it is a digital wallet and payment app in Peru. Its functionality is discussed and contrasted with Revolut. Removing it would change the video's topic. XTB: APPEARS - it is a financial services company whose website is linked in the creator's bio. It does not act in the video, and removing it would not change what happens in the video.
Original caption
¡Se picó el mercado de las bille digitales en Perú? Un gigante internacional llega a competir con los apps que usas a diario, y desde ya entró con una "frasesita" Chequea el video para ver cuándo llega y si realmente te conviene. 👀💳 #BilleterasDigitales #plin #Innovacion #revolut #dinero
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