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SE LE ACABÓ EL NEGOCIO A ESTOS BANCOS

@erickrodriguezcredit

19.5K followers · usually 13.1K views a post

Views

39.2K

Likes

807

Comments

111

Selling · Other Product

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Why it worked

The video effectively explains a complex regulatory change in a relatable way, highlighting the direct benefits to consumers (more competition, better prices, more options). The use of clear on-screen text and engaging visuals makes the information accessible and shareable.

Summary

The video explains how the SBS in Peru is streamlining the process for new digital banks and fintech companies to operate in the country. This change is expected to increase competition, leading to better prices and more options for consumers.

Structure

1Introduction of existing banks and the problem of monopoly
2Explanation of the SBS's new initiative to accept digital banks and fintechs
3Definition and benefits of fintech
4Comparison of old vs. new processes for financial entities
5The positive impact of increased competition on consumers
6Call to action and encouragement to follow

Product placement

BCP: acts as a bank, providing financial services. Removing it would change the visual representation of existing banks. BBVA: acts as a bank, providing financial services. Removing it would change the visual representation of existing banks. Scotiabank: acts as a bank, providing financial services. Removing it would change the visual representation of existing banks. Interbank: acts as a bank, providing financial services. Removing it would change the visual representation of existing banks. SBS (Superintendencia de Banca, Seguros y AFP): acts as a regulatory body for financial institutions in Peru. Removing it would change the visual representation of the government entity. Revolut: appears as a logo on a product. Removing it would not change what happens in the video. Nu: appears as a logo on a credit card. Removing it would not change what happens in the video. Ualá: appears as a logo on a credit card. Removing it would not change what happens in the video.