In 2009, a man named Brian Acton

@angelxroleplay

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Why it worked

The video uses a compelling narrative of overcoming rejection and achieving massive success, which is universally relatable and inspiring. The story of WhatsApp's acquisition by Facebook provides a strong, concrete example of this theme.

Summary

The video tells the story of Brian Acton, who was rejected by Facebook and Twitter but went on to create WhatsApp. Five years later, Facebook bought WhatsApp for $19 billion, highlighting that rejection is not a final verdict on one's worth.

Structure

1Brian Acton's initial rejections from Facebook and Twitter.
2Acton's creation of WhatsApp.
3Facebook's acquisition of WhatsApp for $19 billion.
4The message that rejection is not a final verdict.

Product placement

Facebook (ACTS - Brian Acton applied for a job there, removing it changes the narrative. It later bought WhatsApp, removing it changes the narrative.) Twitter (ACTS - Brian Acton applied for a job there, removing it changes the narrative.) WhatsApp (ACTS - Brian Acton built it, Facebook bought it for $19B, removing it changes the narrative.)

On-screen text

In 2009, a man named Brian Acton applied for a job at Facebook. They turned him down. He applied to Twitter. They rejected him too. So he built his own thing, a simple messaging app called WhatsApp. Five years later, in 2014, Facebook, the same company that had rejected him, bought WhatsApp for 19 billion dollars. The company that said no ended up paying one of the largest sums in tech history to own what he built after they said it. A rejection is one company's opinion, on one day. It is not a verdict on what you're worth.