Why it worked
The video leverages a popular cultural reference (Twilight) to make a common product (iced latte) more engaging and shareable, tapping into nostalgia and fandom.
Summary
The video showcases an "Iced Biscoff Cookie latte" from a coffee shop called Cozybrew. The cup features a sticker with characters from the Twilight movie franchise, and the creator makes a playful reference to the movie's characters.
Structure
- 1Showcase the iced latte
- 2Highlight the "Twilight" theme on the cup
- 3Make a "Twilight" character reference
Product placement
cozybreww: This is a coffee shop that sells drinks. It ACTS as the brand of the drink being shown. Removing it would change what happens in the video. twilight: This is a movie franchise. It APPEARS as a sticker on the cup. Removing it would not change what happens in the video.
On-screen text
cozybreww
Iced Biscoff Cookie latte