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143Talking HeadOther hookLifestyle
Hook
un cafecito aesthetic
@arualana__
5.8K followers · usually 614 views a post
Views
86.4K
Likes
6.8K
Comments
30
Shares
1.3K
View velocity
+7.3K views over 4.1d · ~1.8K/day · 4 observations
Why it worked
The video taps into the popular "aesthetic" trend by visually enhancing a common product (Starbucks coffee) with decorative elements, making it more shareable and relatable to a specific online subculture.
Summary
The video showcases a bedazzled Starbucks iced coffee cup with the caption "un cafecito aesthetic." It then shows someone drinking the coffee while driving.
Structure
- 1Showcasing a decorated Starbucks cup
- 2Close-ups of the iced coffee
- 3Someone drinking the coffee while driving
Product placement
Starbucks: it ACTS - it is a cup that holds a drink, and the drink is consumed. Removing it would change what happens in the video.
Original caption
💎🤭 @Starbucks #bedazzled #gems #bedazzling #icedcoffee #trend
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