Hey guys!

@costcoloverscanada

216.9K followers · usually 13.2K views a post

Views

599.4K

Likes

24.8K

Comments

91

Shares

14.3K

SoundTikTok sound · original sound - costcoloverscanada

Promoted product

Lazypants

Shop bestselling sweatpants, hoodies and matching sets for women, men and kids. Designed in Canada for everyday comfort, whether you're relaxing at home or on the go.

Why it worked

The video leverages the popularity of loungewear and the appeal of finding trendy items at a discount retailer like Costco. The creator's try-on haul and direct discussion of price and availability make the product relatable and desirable.

Summary

The creator is at Costco showcasing Lazypants loungewear, specifically hoodies and joggers. She tries on a pink set and discusses the available patterns, sizes, and prices, recommending them as a great value.

Structure

1Introduction at Costco
2Showcasing Lazypants loungewear
3Trying on the pink set
4Discussing patterns, sizes, and price
5

Original caption

@Lazypants ☁️ loving the new Camo and apparently so does Artizia as they seemed to have created the same thing. You must have inspired them at a better value @costco_canada #tinasfavyyc #yyccostcolovers #costco #costcoloverscanada #lazypants

More from @costcoloverscanada

Product placement

Costco (store where the video is filmed, merely appears, removing it would not change what happens in the video); Costco.ca (website shown on a sign, merely appears, removing it would not change what happens in the video); Lazypants (brand of the clothing, ACTS, the video shows the clothing being worn and discusses its features, removing it would change what happens in the video)

Call to action

check it out

On-screen text

SHOP COSTCO.CA 24.99

Transcript

Hey guys! So I'm at Costco and these are the Lazypants. Latest greatest item in the warehouse. We have a hoodie and we have joggers. Three different patterns. We've got the darker brown, the gray, and the pink in the hoodie. And then we have the joggers. They do have this cuff here. And this is literally the hot pattern of the season, the camo. And the gray and the pink. The hoodie and then the joggers. They come in sizes small to extra extra large. I'm gonna try them on for you and tell you all about them. The joggers are $24.99. The hoodie is $24.99 as well. It comes in small to extra extra large. And this is me in a small. Super cute. Lazypants, Canadian brand based out of Montreal. Now in the warehouse. Three different patterns. I'm in the pink. Here's the gray. And here's the dark brown. Item number for the joggers is 2042694. And this is me in a small. Great price. Check it out. Lazypants. And this is me in a small. Super cute. Lazypants, Canadian brand based out of Montreal. Now in the warehouse. Three different patterns. I'm in the pink. Here's the gray. And here's the dark brown. Item number for the joggers is 2042694. And this is me in a small. Great price. Check it out.