@project.chai — 35x breakout

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Yo bro I got us a two man but your girl is bla...

@project.chai

122.6K followers · usually 42.2K views a post

Views

1.3M

Likes

226.4K

Comments

2.7K

4.9K

View velocity

+1.1M views over 4.4d · ~252.1K/day · 5 observations

Why it worked

The creator taps into a common frustration with online content that relies on shock value and controversy, particularly around sensitive topics like race. By framing the issue as a critique of "engagement baiting" and "racist" behavior, the video likely resonated with viewers who are tired of such content and are looking for commentary that calls it out.

Summary

The creator criticizes the trend of engagement baiting, particularly when it involves making racist comments about Black women. They argue that this behavior is becoming more common and that people often use "preference" as an excuse for racism, rather than acknowledging it as such. The creator emphasizes that true preference is based on liking someone, not disliking others based on race.

Structure

1Criticism of engagement baiting
2Racist comments about Black women
3The excuse of "preference"
4Defining true preference
5Call to leave Black women alone

On-screen text

Yo bro I got us a two man but your girl is bla... the obsession w black women is insane 😂😂 THESE ENGAGEMENT BAITERS ARE GETTING CORNIER BY THE DAY BECAUSE IT'S LIKE, YALL VIEWS ARE LOW, SO ONCE GETTING LOW, YALL START BEING RACIST AND THEN UP VIDEO TALKING ABOUT SOME, OH, I MEANT, OR IT'S JUST A JOKE. EVERY TIME IT'S JUST BLACK WOMAN THIS, BLACK WOMAN THAT, OR JUST BLACK PERIOD. IT'S LIKE WE'RE THE JOKE EVERY SINGLE TIME FOR WHATEVER REASON, DO NOTHING TO Y'ALL, ESPECIALLY BLACK WOMEN. ALL THEY DO AND FOR SOME REASON IT'S ALWAYS LIKE, I DON'T LIKE BLACK GIRLS THIS, IT'S LIKE, IT'S JUST SO GUYS DON'T HAVE TALK ABOUT, AND THEN THE ALWAYS PREFERENCE. BUT THEN YOU UP ACTUALLY KNOWING WHAT PREFERENCE IS. PREFERENCE IS BASED ON WHAT YOU LIKE, ON WHAT YOU WERE TO SAY ASIAN WOMEN OR HISPANIC WOMEN, PREFERENCE, THAT'S JUST BEING RACIST. BECAUSE OBVIOUSLY NOT ALL ASIAN WOMEN LOOK THE SAME, WOMEN LOOK THE SAME, NOT ALL BLACK SAME OR ACT SO IF AN IMMEDIATE DEAL BREAKER IS BECAUSE THEY'RE BLACK, THEIR RACE, THAT'S AND HONESTLY, IF YOU GUYS CLAIM BLACK WOMEN SO MUCH, LEAVE THEM ALONE