@smsupermalls — 2,436x breakout

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FIND YOUR SM

@smsupermalls

327.3K followers · usually 861 views a post

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1.5M

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483

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Why it worked

The video effectively uses visually appealing shots of a community space and cultural elements to create a sense of belonging and encourage visits. The focus on shared experiences and local traditions resonates with viewers looking for community hubs.

Summary

The video showcases Dap-ayan Park at SM City Laoag, highlighting it as a community space inspired by Ilocano traditions. It features various installations, people enjoying the park, and the SM City Laoag building, emphasizing the spirit of community.

Structure

1Introduction to Dap-ayan Park at SM City Laoag
2Showcasing park installations and people interacting
3Highlighting the meaning of 'Dap-ayan' and its cultural significance
4Demonstrating the park as a place for community gathering
5Concluding with the overall experience from sunrise to sunset

Product placement

SM City Laoag: APPEARS - a shopping mall, removing it would change the location context of the video. SM Supermalls: APPEARS - a brand logo, removing it would change the brand context of the video. Bo's Coffee: APPEARS - a coffee shop logo, removing it would change the context of the scene.

On-screen text

FIND YOUR SM The Community Space Everyone Has to Visit at SM City Laoag Dap-ayan Park “Dap-ayan” in Ilocano means a place where communities gather and connect A modern tribute to Ilocano culture, traditions, and creativity DESIGNED TO BRING PEOPLE TOGETHER A different experience from sunrise to sunset ✨ Experience the spirit of community at SM!

Original caption

At Dap-ayan Park in your most-loved @smcitylaoag, everyday moments come together in a space inspired by the Ilocano tradition of gathering and connecting. 🌬️💙 Come for the striking installations, stay for the moments shared with the community. ✨ #AllForYou #FindYourSM #MaxInnovation