@smsupermalls — 838x breakout

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POV: You have your own house at the mall

@smsupermalls

326.9K followers · usually 889 views a post

Views

743.5K

Likes

214

Comments

View velocity

+693.0K views over 3.2d · ~216.0K/day · 4 observations

Why it worked

The video likely resonated with viewers due to its heartwarming depiction of providing shelter for stray animals in a public space, combined with the relatable "POV" format and the use of cute animal content.

Summary

The video shows a series of small, modular houses set up outside a mall, providing shelter for stray cats. The houses are branded with "Super Pets Club" and "AURA", and the video highlights how these "furry neighbors" now have a safe space at SM Aura, with some cats seen resting inside and others interacting with a person.

Structure

1Introduction of cat houses outside the mall
2Cats seen resting in the houses
3A person interacting with a cat
4Cats seen around the mall area
5Concluding message about providing a safe space for cats at SM

Product placement

SM Aura: appears, a mall location, removing it would change what happens in the video. SM Supermalls: appears, a brand name on a sign and on the cat houses, removing it would change what happens in the video.

On-screen text

POV: You have your own house at the mall FIND YOUR SM Here to Stay SM Aura's longtime furry neighbors Now with a place of their own Looks like they're settling in nicely Right at home at SM Aura Because little paws deserve a safe space at SM

Original caption

POV: It’s raining, and these furry neighbors have their own place to stay. 🌧️🐱🏠 The community cats around your most-loved @smaurapremier have long made themselves at home around the mall. Now, they have dedicated little houses where they can curl up, take cover, and settle in comfortably. 🐾💙 Looks like they’re right at home. ✨ #AllForYou #FindYourSM #MaxInnovation