the prep vs...

@hairsyrup

468.3K followers · usually 4.0K views a post

Views

161.8K

Likes

4.3K

Comments

14

Shares

16

SoundTikTok sound · original sound - jaidaborsum

View velocity

+115.2K views over 3.1d · ~36.9K/day · 4 observations

Promoted product

Hair Syrup Rapunzel Shampoo and Conditioner

Hair Syrup boasts a range of results-driven, natural pre-wash hair oil treatments to provide solutions for a range of scalp & hair concerns.

2 videos

Why it worked

The video uses a common 'prep vs. result' format, which is relatable and visually engaging. The quick transition and focus on the aesthetically pleasing product packaging likely contributed to its virality.

Summary

The video contrasts the preparation for a photoshoot with the final result, showcasing Hair Syrup Rapunzel Shampoo and Conditioner. It transitions from a behind-the-scenes look to a product shot featuring the hair care items.

Structure

1Behind-the-scenes prep for a photoshoot
2Transition to product reveal
3Showcasing Hair Syrup Rapunzel Shampoo and Conditioner
4Final product shot with hands and nails

Original caption

ok she turned out perfectly

More from @hairsyrup

Product placement

Hair Syrup Rapunzel Shampoo: acts - it is a shampoo that is part of a hair care routine. Removing it would change the product shown. Hair Syrup Rapunzel Conditioner: acts - it is a conditioner that is part of a hair care routine. Removing it would change the product shown.