product pricing...

@hairsyrup

468.3K followers · usually 4.0K views a post

Views

340.5K

Likes

2.1K

Comments

14

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8

SoundTikTok sound · original sound - hairsyrup

View velocity

+98.0K views over 3.5d · ~28.3K/day · 4 observations

Promoted product

Hair Syrup Shampoo and Conditioner

Hair Syrup boasts a range of results-driven, natural pre-wash hair oil treatments to provide solutions for a range of scalp & hair concerns.

Why it worked

The creator addresses a common customer concern (pricing) by highlighting the superior quality and concentrated nature of their products, framing it as good value for money. This approach validates customer feedback while reinforcing the product's premium positioning.

Summary

The creator discusses product pricing, emphasizing the balance between value for money and not undervaluing their high-quality Hair Syrup shampoo and conditioner. They highlight the concentrated nature of the products, explaining that a small amount is effective and goes a long way, leading to positive customer feedback.

Structure

1Introduction to product pricing discussion
2Importance of balancing value and product worth
3Highlighting the superior quality of Hair Syrup products
4

Original caption

Replying to @ellie x feedback on our product pricing! #productpricing #business #smallbusinessowner #newproductalert

More from @hairsyrup

Product placement

Hair Syrup Shampoo and Conditioner (ACTS - used to demonstrate product quality and value, removing it would change the video's focus)

On-screen text

product pricing...

Transcript

I am so happy that we're receiving so many comments like this because I think it's really hard nowadays when you bring out any product, you want to strike the balance between making sure that people are getting good value for money, but also not undervaluing your products because the products that we sell, you know, especially like the oils and stuff, they are such better quality than what you will get compared from the majority of things on the market. But I'm really, really glad I feel like we've got the sweet spot with the shampoo and conditioner. And the best thing about them is they are super, super concentrated. So with the shampoo, you don't need to use very much. You use a little bit and you emulsify it in your hands before using it. And then with the conditioner, it's really thick, so a little really does go a long way, but I'm really, really glad to be seeing this type of feedback.