Why it worked
This video is deeply impactful due to its raw emotional content and historical significance. It provides a personal and poignant glimpse into the final moments of a victim of the 9/11 attacks, resonating with viewers on a profound human level.
Summary
This video features a voicemail from Lauren Grandcolas, a passenger on United Airlines Flight 93, to her husband Jack. In her final moments before the plane crashed, she expresses her love and asks him to tell their family she loves them too.
On-screen text
Honey, are you there? Jack, pick up sweetie. Okay, well I just wanted to tell you I love you. We're having a little problem on the plane. I'm totally fine. I just love you more than anything just know that and, you know, I'm comfortable and I'm okay for now. It's a little problem so, I - just love you. Please tell my family I love them too. Bye honey.
Lauren Grandcolas
Passenger on UA Flight 93 that crashed near Shanksville, PA
Voicemail to her husband, Jack
Credit: Jack Grandcolas and National Park Service