Why it worked
The video leverages a trending topic (Apple's rumored foldable phone) and a popular brand rivalry (Samsung vs. Apple) to create engaging content. The use of memes and social media interactions makes it relatable and shareable.
Summary
This video discusses Samsung's social media response to Apple's rumored foldable iPhone. Samsung used tweets and memes to mock Apple's concept, highlighting their own long-standing presence in the foldable smartphone market.
Structure
- 1Samsung mocks Apple's rumored foldable iPhone.
- 2Samsung highlights their own foldable phone history.
- 3Samsung references Duolingo in a playful jab at Apple.
- 4The 'feud' between the brands continues.
- 5Samsung reminds viewers of their early entry into the foldable market.
Product placement
Apple: appears as a brand logo on a phone, and is mentioned as a competitor. Removing it would change the topic of the video. Samsung: acts as the brand that is mocking Apple. Removing it would change the topic of the video. iPhone Duo: acts as a concept product from Apple that Samsung is mocking. Removing it would change the topic of the video. Galaxy Z TriFold: acts as a product from Samsung that is being showcased. Removing it would change the topic of the video. Duolingo: acts as a brand that Samsung is referencing in its social media posts. Removing it would change the topic of the video.
On-screen text
пока Apple
свой
свой складной iPhone
САМСУНГ
КОГДА ПОКАЗАЛИ
СКЛАДНОЙ iPHONE DUO
САМСУНГ НАПИСАЛА
ДАЙТЕ ЗНАТЬ
КОГДА ЗАКОНЧИТЕ
РАЗОГРЕВАТЬ НАШИ ОСТАТКИ
НАМЁК ПРОСТОЙ
СКЛАДНЫЕ СМАРТФОНЫ
SAMSUNG
ДЕЛАЕТ УЖЕ ДАВНО
ДО ЭТОГО ОНИ ЕЩЕ
ПОДКОЛОЛИ APPLE ФРАЗОЙ
А МЫ ПОКА
СКЛАДЫВАЕМСЯ В ТРИ РАЗА
Galaxy Z TriFold
Galaxy AI
ОТСЫЛКА К СВОЕМУ TRIFOLD
ДАЖЕ НАЗВАНИЕ DUO
iPhone Duo
БЕЗ ВНИМАНИЯ
SAMSUNG ОТМЕТИЛА DUOLINGO
И ПОШУТИЛА
ЧТО APPLE
СКОПИРОВАЛА И ИХ
DUOLINGO ТОЖЕ ОТВЕТИЛ
И ПЕРЕПАЛКА ПРОДОЛЖИЛАСЬ
В ИТОГЕ SAMSUNG
ИСПОЛЬЗОВАЛА ЗАПУСК
ПЕРВОГО СКЛАДНОГО iPHONE
ЧТОБЫ НАПОМНИТЬ
В ЭТОЙ КАТЕГОРИИ
ПОДПИСАН
ОНА ПОЯВИЛАСЬ
НАМНОГО РАНЬШЕ APPLE
ПОДПИСАН