BRAND BRAWL Duolingo & Samsung just roasted Apple's new iPhone Duo

@yahoofinance

822.2K followers · usually 5.4K views a post

Views

204.3K

Likes

7.6K

Comments

190

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3.0K

View velocity

+62.3K views over 6.5d · ~9.6K/day · 7 observations

Why it worked

The post leveraged a trending topic (a new iPhone launch) and the established humor of popular brands (Duolingo and Samsung) to create relatable and shareable content. The use of memes and witty social media interactions tapped into internet culture, driving engagement.

Summary

This post humorously highlights how Duolingo and Samsung reacted to Apple's new "iPhone Duo" by roasting its name and perceived features. The slides showcase tweets and memes from both brands, playfully suggesting Apple copied Duolingo and mocking the phone's design and functionality.

Structure

1Introduction of the "brand brawl" between Duolingo/Samsung and Apple's iPhone Duo.
2Duolingo's initial reaction to the iPhone Duo announcement, expressing surprise and concern.
3Duolingo's humorous tweets implying Apple copied its name and making jokes about SEO.
4John Ternus's announcement of the iPhone Duo, with Duolingo's playful response.
5Samsung's solidarity with Duolingo, joining in the roasting of the iPhone Duo.
6Samsung's further jabs at the iPhone Duo, questioning its features and comparing it to a "groundhog day" scenario.
7Duolingo's final roast, comparing the phone's foldable design to itself.

Original caption

Apple named its new foldable phone the iPhone Duo. Samsung and Duolingo couldn't resist. 🗣️ 🔥 #iphoneduo #iphone #apple #duolingo #duolingobird #samsung

More from @yahoofinance

Product placement

Duolingo (app/service): acts - used to make jokes and roast Apple's new iPhone Duo. Removing it would change the video's content and humor. Appears - its logo is on screen multiple times. Samsung (company): acts - used to make jokes and roast Apple's new iPhone Duo. Removing it would change the video's content and humor. Appears - its logo is on screen multiple times. Apple (company): acts - the subject of jokes and roasts from Duolingo and Samsung regarding its new iPhone Duo. Removing it would change the video's topic. Appears - its logo is on screen. iPhone Duo (phone): acts - the subject of jokes and roasts from Duolingo and Samsung. Removing it would change the video's topic. Appears - its name and imagery are shown. Yahoo Finance (media company): appears - its logo is on screen on multiple slides, acting as a watermark and indicating the source of the content. Removing it would not change the video's content or humor, but would remove attribution. X (social media platform): appears - mentioned as the source of tweets. Removing it would not change the video's content or humor, but would remove attribution.

On-screen text

BRAND BRAWL Duolingo & Samsung just roasted Apple's new iPhone Duo PHOTO: GETTY yahoo!finance Duolingo @duolingo phone was dead. why is everyone calling me SOURCE: @DUOLINGO, X yahoo!finance Duolingo @duolingo what an exciting Apple event! i sure hope my brand doesn't get infringed upon 💚 Duolingo @duolingo it's called the iPhone WHAT??? SOURCE: @DUOLINGO, X yahoo!finance Duolingo @duolingo oh god oh god my SEO my SEO Duolingo @duolingo @johnternus pick up the phone pls Duolingo @duolingo @ijustine help me out here 🥺 SOURCE: @DUOLINGO, X yahoo!finance John Ternus @johnternus iPhone Duo iPhone 18 Pro and iPhone 18 Pro Max Apple Watch Series 12 and Apple Watch Ultra 4 AirPods 5 ... and Joz iPhone Duo is gorgeous. Duolingo @duolingo hi John! i'll DM you my number so you can Apple Cash me my royalties 💚 SOURCE: @DUOLINGO, X yahoo!finance SAMSUNG GALAXY Samsung Mobile US @SamsungMobileUS X.com I'm so sorry, @Duolingo. They copied us too #Solidarity 1:59 PM - 9/26/26 - 1.8M Views Relevant v Duolingo @duolingo We infringed upon 🤣🤣 SOURCE: @SAMSUNGMOBILEUS, X yahoo!finance SAMSUNG GALAXY Samsung Mobile US @SamsungMobileUS Was there range? No. Was it exciting? No. Did it happen? Yes. #ItsTimeToSwitch Samsung Mobile US @SamsungMobileUS Not the bed side clock. It's giving groundhog day. Samsung Mobile US @SamsungMobileUS Let us know when you're done reheating our leftovers 🫠 SOURCE: @SAMSUNGMOBILEUS, X yahoo!finance Duolingo @duolingo they named a phone after me and made it bend over 😩 This is Duo. Duolingo @duolingo now there's extra screen space for you to do your lesson SOURCE: @DUOLINGO, X yahoo!finance