Helene Curtis

The post taps into strong 90s nostalgia, a powerful emotional driver for engagement. By focusing on a specific, beloved product and expressing a clear desire for its return, it resonates with a shared past experience, encouraging likes and comments from others who feel the same.

The post features two bottles of Helene Curtis Thermasilk Heat Activated Shampoo, with on-screen text expressing a desire for the product to be brought back. The user is nostalgic for 90s products and specifically requests the return of Helene Curtis and Revlon items.

Helene Curtis (brand name appears on product): This is the brand name of the shampoo. Removing it would not change what happens in the video, as the product name "Thermasilk" is still visible. Thermasilk (product name): This is a shampoo. Removing it would change what happens in the video, as the product itself would no longer be identifiable.