@darceyangel — 81x breakout selling H&M Beauty

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I'm doing a giveaway with H&M

@darceyangel

2.7M followers · usually 34.3K views a post

Views

2.8M

Likes

3.9K

Comments

175

115

Promoted product

H&M Beauty

Why it worked

The video combines a high-value incentive (giveaway) with a clear, low-friction call to action, while using the creator's personal aesthetic to showcase the products naturally.

Summary

The creator announces a giveaway for H&M Beauty goodie bags to celebrate the launch of the brand's A/W 2026 collection. She demonstrates several products from the line and provides details on how to enter the giveaway and attend an in-store event in London.

Structure

1Announcement of H&M giveaway
2Demonstration of beauty products
3Explanation of entry requirements
4Details on in-store event and goodie bag offer

Product placement

H&M: (a) ACTS — the creator demonstrates several beauty products from their A/W 2026 collection, including perfumes, brow gel, blush, and nail care, and explains how to enter a giveaway for a goodie bag containing these items. Removing this would change the entire video as it is the subject of the giveaway and demonstration. H&M Beauty: (a) ACTS — the specific beauty line being showcased and given away. Removing this would change the video.

Original caption

AD I've teamed up with @H&M to give away 10 H&M Beauty goodiebags to you to celebrate the launch of A/W26 🤎✨ See details below: 1. Be 18 years or older, or have the consent of a parent or legal guardian 2. Be a H&M member (you can sign up online if you're not already) 3. Answer the following question in the comments: “When does H&M’s A/W 2026 collection launch?” Winners will be selected on 15th September and notified via IG DM 📧 Finally - if you don't win, get yourself to H&M London Regent St or H&M London King’s Road to be in with a chance of receiving a goodie bag when you buy a qualifying purchase! Make sure you get there early whilst stocks last 🥰 #beauty #makeup #giveaway