Hi girls, we have one more surprise for you.

@fashionomi

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SoundTikTok sound · original sound - fashionomi

Promoted product

Fashionomifashionomi.com

6 videos

Why it worked

The video leverages the high-engagement mechanic of a giveaway to drive followers and interaction, while the personal connection of the creators to the collection adds authenticity.

Summary

Two creators announce a giveaway for their collaborative fashion collection with the brand Fashionomi. They provide instructions for viewers to enter the contest by following their social media accounts and engaging with the post.

Structure

1Announcement of a new fashion collection
2Explanation of the giveaway rules
3Call to action for social media engagement
4Announcement of the winner selection date

Product placement

Fashionomi (a) ACTS: the creator is announcing a collaboration collection with them and hosting a giveaway for the entire collection. Removing it would change the entire video. Meja and Lee (a) ACTS: they are the collaborators and the giveaway is for their collection. Removing it would change the entire video.

Original caption

GIVEAWAY TIME! 🎀💗 Win the ENTIRE Fashionomi X Meja and Lee collection! ✨ Here’s how to enter: • Follow @MejaochLee & @fashionomi on TikTok • Follow @mejafriman and @leefriman & @fashionomi_ on Instagram • ⁠Tag someone in the comments who needs to see this • ⁠Like this video The winner will be announced on November 2nd at 4 PM! ✨ Good luck, girls! 🤩💕 #fashionomi #fashionomigirls #giveaway

More from @fashionomi

Call to action

Follow Fashionomi and Meja and Lee on TikTok and Instagram, tag someone in the comments, and like the video.

On-screen text

GIVEAWAY: win the entire Fashionomi X Meja and Lee collection 🎀

Transcript

Hi girls, we have one more surprise for you. We have created our very own collection with Fashionomi. We are giving away the entire collection to one lucky winner. Want to enter? Follow Fashionomi and Meja and Lee on TikTok and Instagram. Tag someone in the comments who needs to see this and like this video. We wish you all the luck girls and the winner will be announced on the 2nd of November.