For those wondering.

@ivanmccombs

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SoundTikTok sound · original sound - ivanmccombs

Promoted product

LUSH ORANGE BODY SCRUB

Why it worked

The video combines a relatable, slightly controversial origin story (responding to a racist comment) with satisfying ASMR-like visuals and sounds of washing and applying products, creating a unique and engaging content experience.

Summary

The creator explains that the white substance on their hands is chalk, used for visual storytelling to make their hands appear dirty. They then demonstrate washing their hands with a Clementine-shaped soap, followed by using Lush body scrub, Lysol cleaner, and Lush hand cream, and finally a strawberry-scented body oil.

Structure

1Explaining the chalk on hands
2Washing hands with Clementine soap
3Using Lush Orange body scrub
4Cleaning with Lysol
5Applying Lush Helping Hands cream

Original caption

I get asked what is the white stuff on my hands all the time, I can ask why are my hands so ashy, hopefully this video will explain it again why I put #Chalk on my hands before I wash them! #cozy

More from @ivanmccombs

Product placement

LUSH ORANGE BODY SCRUB: it ACTS as a body scrub, its interface is operated when the creator scoops it out and uses it to scrub their hands. Removing it would change what happens in the video. LYSOL ALL PURPOSE CLEANER: it ACTS as a cleaner, its interface is operated when the creator sprays it on the cutting board. Removing it would change what happens in the video. LUSH HELPING HANDS HAND CREAM: it ACTS as a hand cream, its interface is operated when the creator applies it to their hands. Removing it would change what happens in the video. SWEETIE SCRUBS STRAWBERRY SHORTCAKE NOURISHING BODY OIL: it ACTS as a body oil, its interface is operated when the creator applies it to their hands. Removing it would change what happens in the video.

On-screen text

For those wondering. chalk on my hands to make my dirty It's not supposed to be ash I just have a darker brown skin, so it looks believe But, I put chalk there just for storytelling purposes, can see that my hands and messy And then I wash them some sort of weird soap thingy-ding-thing I still think it's entire series started because someone left a racist on my skin, so I just hands as a joke and it turned satisfying, good, nice, and wow But cozy homies, what curious about is what WHAT DOES IT SOUND LIKE!? sound like to wash your hands with a Clementine orange thingy-ding-thing right here? Let's find out

Transcript

For those wondering, I put chalk on my hands to make my hands look a little dirty. It's not supposed to be ash. I just have a darker brown skin, so it looks like ash, I believe. But, I put chalk there just for storytelling purposes, so you can see that my hands are dirty and messy. And then I wash them with some sort of weird soap thingy-ding-thing. I still think it's hilarious that this entire series started because someone left a racist comment on my skin, so I just washed my hands as a joke and it turned satisfying, good, nice, and wow. But cozy homies, what curious about is what does it sound like!? What does it sound like to wash your hands with a Clementine orange thingy-ding-thing right here? Let's find out.