Why it worked
The video taps into the popular ASMR and fidget toy trend on TikTok by showcasing satisfying textures and visually appealing products. The "haul" format creates anticipation, and the creator's positive reviews and ratings encourage viewer engagement and potential purchases.
Summary
The video showcases a haul of squishies from the brand 'ruirui squishy'. The creator unboxes and demonstrates the texture and quality of several squishies, including a green apple, a durian, and a color sugar ball, giving each a rating.