Why it worked
The video taps into the popular ASMR and squishy toy trend on TikTok, using visually appealing products and satisfying sounds to engage viewers. The "haul" format creates anticipation and showcases a variety of items, appealing to collectors and those interested in sensory toys.
Summary
The video showcases a haul of squishy toys from the brand "ruirui squishy". The creator unboxes the package, revealing various squishy items, and demonstrates the texture and sound of a few of them, giving them ratings.