#ad

@kylahamlin0

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SoundTikTok sound · original sound - kylahamlin0

Promoted product

Arm & Hammer Advance White toothpaste

Specially formulated with Stain Defense Technology™ that helps gently remove stains and prevent new ones from setting Delivers a 2 Shades Whiter Smile† Contains Peroxide for extra whitening power that does not damage enamel Fluoride toothpaste that helps protect against cavities and control tartar Clean Mint Flavor Naturally powered by ARM & HAMMER Baking Soda, our toothpaste goes beyond cleaning, to give you stronger, healthier teeth and gums. All ARM & HAMMER Toothpastes: Are formulated with 100% pure ARM & HAMMER Baking Soda Deep clean throughout your mouth, in between teeth and along the gum line Neutralize harmful acids that weaken and erode enamel Remove up to 3x MORE plaque in hard-to-reach areas* Are less abrasive than other toothpastes** *compared to a leading toothpaste **data on file †with 6 weeks regular brushing

3 videos3 creators

Why it worked

The video leverages a common insecurity (yellow teeth) and presents a simple, everyday solution (toothpaste) in a native-mention format, making the promotion feel organic and relatable.

Summary

The creator discusses insecurities about yellow teeth and introduces Arm & Hammer Advance White toothpaste as a solution. She explains that the toothpaste uses baking soda to remove stains and whiten teeth, making it an easy switch for daily oral care.

Structure

1Introduction to insecurity about yellow teeth

Original caption

#ad The easiest glow-up is the one you do twice a day 🪥✨ #armandhammerpartner #whiteteeth #glowuptips #whiteteethtips

More from @kylahamlin0

Product placement

Arm & Hammer Advance White toothpaste ACTS - it is used to brush teeth, and the video claims it helps remove stains and whiten teeth. Removing it would change what happens in the video.

On-screen text

#ad

Transcript

if yellow teeth are something you've been insecure about I might have just found your new toothpaste I've partnered with Arm and Hammer to answer one question is baking soda toothpaste actually better I've always gotten questions about how I keep my teeth so white and I wanted to see if baking soda toothpaste actually makes a difference Arm and Hammer Advance White is made with refined dental grade baking soda that helps remove stains and give you a noticeably whiter smile and is gentle on enamel but tough on plaque it's such an easy switch because it's something you're already doing every day