Original caption
How much did it cost presidential candidates for each vote they received? Biden 2020: $17.10 Obama 2008: $17.02 Harris 2024: $16.73 Obama 2012: $16.32 Trump 2020: $13.13 All adjusted to 2026 dollars. This is candidate campaign spending ÷ popular votes received. It does not mean votes were literally bought. Party spending, Super PACs and other outside spending are excluded. Some campaigns spent nearly twice as much per vote as others. Follow @yunggeeski for more charts. Sources: FEC campaign-finance records; presidential popular-vote totals; FRED CPI-U.