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272Silent UGCDirect Question hookLifestyle
Hook
is anyone else irrationally scared of lighting a match? 😭
@amberatelier
3.1K followers · usually 888 views a post
Views
219.1K
Likes
5.0K
Comments
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Why it worked
The video succeeds by tapping into a highly specific, relatable, and slightly irrational fear, encouraging viewers to comment with their own experiences.
Summary
The creator holds a jar of matches and repeatedly attempts to strike one against the side of the jar, showing hesitation and fear of the flame. The video is a short, relatable clip about a common phobia.
Structure
- 1Creator holds a jar of matches
- 2Creator attempts to strike a match
- 3Creator shows hesitation and fear
- 4Video ends with the match unlit
On-screen text
is anyone else irrationally scared of lighting a match? 😭
Original caption
Surely I’m not the only one 😭 . . . . . . . . . . . . . . . . . . . . . . . . . #Relatable #GirlThings #BeautyTok #EverydayThings #FYP
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