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254Text-HeavyDirect Question hookEntertainment
Hook
what are you doing doomscrolling
@djchickenjockey
1.7K followers · usually 1.6K views a post
Views
395.6K
Likes
61.5K
Comments
739
Shares
42.4K
Why it worked
The video uses a popular 'tough love' or 'sigma' aesthetic to engage viewers and disrupt their scrolling behavior with a direct, provocative challenge.
Summary
A person performs a dance in a basketball court while text overlays mock the viewer for doomscrolling and invite them to a 'bp club' for 'bonesmashing'. The video is a short, humorous skit set to music.
Structure
- 1Creator dances in a gym
- 2Text overlays challenge the viewer
- 3Humorous call to action
On-screen text
what are you doing doomscrolling
did you really think bp club was gonna be easy
bonesmashing in 5 minutes
be there pipsqueak
lock the f*ck in 🗿🍷
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