NEW Pokémon x Owala collection!

@targetgems

31.2K followers · usually 3.0K views a post

Views

255.6K

Likes

11.3K

Comments

212

Shares

4.6K

SoundTikTok sound · Pokemon Theme Song

Promoted product

Owala water bottles

Owala Bags

3 videos3 creators

Why it worked

The video leverages the immense popularity of both Pokémon and Owala, tapping into nostalgia and current trends. The "Target exclusive" aspect creates urgency, and the visually appealing display of multiple designs caters to collector culture.

Summary

This video showcases a new collection of Owala water bottles featuring Pokémon designs, exclusively available at Target. The creator highlights five different designs and encourages viewers to purchase them quickly due to high demand.

Structure

1Introduction of the new Pokémon x Owala collection
2Display of multiple water bottle designs
3Highlighting the exclusivity at Target
4Showcasing individual bottle designs

Original caption

⚡ Pokémon fans, are you ready for this?! The Pokémon x Owala collection just dropped at Target and it’s a Target exclusive! Pick from five 16oz FreeSip designs - Pikachu I Choose You, Gengar In The Shadows, Eevee Evolutions, Kanto First Partners and Charizard Brings The Heat! These are going to fly, so grab your favorite fast! I need the Pikachu one immediately! 💛 #target #owala #pokemon

More from @targetgems

Product placement

Owala ACTS - it is a brand of water bottles that are being displayed and promoted. Removing it would change what happens in the video. Pokemon ACTS - it is a brand featured on the water bottles. Removing it would change what happens in the video. Target ACTS - it is the retailer where the collection is exclusively available. Removing it would change what happens in the video.

Call to action

Link in bio

On-screen text

NEW Pokémon x Owala collection! 5 designs - Target exclusive! Link in bio

Transcript

I want to be the very best. Like no one ever was. To catch them is my real test. To train them is my goal. Pokémon! Gotta catch 'em all! It's you and me. I know it's my destiny. Pokémon! Oh, you're my best friend. A heart so true. Our courage will pull us through. You teach me and I'll teach you. Pokémon! Gotta catch 'em all! Gotta catch 'em all! Pokémon!