Why it worked
The video succeeds by tapping into a highly relatable workplace experience, using a simple, low-effort format that encourages viewer engagement through shared sentiment.
Summary
A Costco employee records a short video showing an empty break room during their break. The video is a relatable workplace skit.
Structure
- 1Walking toward the break room
- 2Entering the empty room
- 3Showing the empty tables
Product placement
Costco (a) appears as a sign above the break room door and on a vending machine; (b) appears as a logo on the break room wall. Removing these would not change the video, as it is a generic skit about an empty break room.
On-screen text
When you go on your break
and the break room is empty