Why it worked
The post provides timely and practical information about a widely recognized retailer's holiday schedule, directly addressing a common consumer need and encouraging immediate action.
Summary
This TikTok slideshow informs viewers that Costco will be closed on Labor Day and other holidays. It lists the holidays and encourages shoppers to get their needs met before the closures.
Structure
- 1Costco logo and wholesale branding
- 2Announcement of holiday closures
- 3List of holidays
- 4Reminder to shop before Labor Day
Product placement
Costco WHOLESALE: (a) it ACTS - it is a retail store where people shop for goods. Removing it would change what happens in the video because the video is about Costco's holiday closures. (b) it merely APPEARS - the logo is visible on the sign.
Call to action
grab what you need TODAY!
On-screen text
Costco
WHOLESALE
we are closed on the following holidays:
• New Year's Day
• Easter
• Memorial Day
• Independence Day
• Labor Day
• Thanksgiving Day
• Christmas Day