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139Silent UGCOther hookConsumer Apps
Hook
7:02 Wed Sep 9
@booredatwork
738.7K followers · usually 40.9K views a post
Views
5.5M
Likes
229.5K
Comments
2.5K
Shares
39.9K
Why it worked
The video leverages the high-interest, speculative nature of a 'foldable iPhone' concept, which naturally drives curiosity and engagement from tech enthusiasts.
Summary
A creator demonstrates a concept folding iPhone case branded with the Apple logo. The video shows the device being opened, closed, and interacted with to simulate a foldable phone experience.
Structure
- 1Creator holds a folding iPhone concept
- 2Demonstrates opening and closing the device
- 3Shows the interface on the front screen
- 4Closes the device to show the exterior
Product placement
Apple (a) ACTS: The video demonstrates a folding iPhone concept case, which is branded with the Apple logo and operated as a functional device. Removing the Apple branding would change the video's premise of a hypothetical Apple product.
On-screen text
7:02 Wed Sep 9
Original caption
iPhone Duo Silicone case from Apple. Clean & practical #iphone #iphoneduo #apple #fyp
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