Why it worked
The video leverages the high-interest "unboxing" format and the curiosity surrounding a hypothetical, highly-anticipated Apple product design.
Summary
A creator performs an ASMR-style unboxing of a fictional, foldable Apple device called the "iPhone duo". The video features the device being removed from its packaging and turned on.
Structure
- 1Creator removes a box from an Apple-branded bag
- 2Creator unboxes the device
- 3Creator peels off the protective film
- 4Creator unfolds the device and powers it on
Product placement
Apple: (a) ACTS — its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. The video shows an unboxing of a fictional Apple product, the "iPhone duo". The Apple logo appears on the packaging and the device screen. Removing it would change the video as it is the central subject of the unboxing.
On-screen text
iPhone duo unboxing