what crease?

@carrine.low

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SoundTikTok sound · Stars Are Blind

Promoted product

iPhone 16 Pro

Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, iPhone 17, and iPhone 17e, along with iPhone 16.

7 videos7 creators

Why it worked

The video uses a short, punchy hook that directly addresses a common pain point for folding phones, combined with a relatable aesthetic trend that encourages engagement.

Summary

The creator showcases a folding smartphone, highlighting the lack of a visible crease on the display. The video leans into a Y2K-inspired aesthetic, referencing pop culture icons like Totally Spies and Bratz.

Structure

1Creator holds up a folding smartphone
2Creator poses the question what crease
3Creator rotates the device to show the display surface
4Creator closes and opens the device to demonstrate the hinge

Original caption

living the totally spies / kim possible / bratz flip-phone fantasy of my dreams #iPhoneDuo #AppleEvent

More from @carrine.low

Product placement

(a) Apple iPhone 16 Pro (implied by #AppleEvent and design) - ACTS: the creator demonstrates the folding/flipping capability of the device, showing the screen and hinge mechanism. Removing this would change the video as the entire premise is showcasing the device's form factor.