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Hook
reporting live from the NYC Apple Showcase
@yuzujoy
118.5K followers · usually 1.4K views a post
Views
113.0K
Likes
5.2K
Comments
96
Shares
262
Why it worked
The video leverages the hype surrounding a rumored, highly anticipated product, using the 'live report' format to create a sense of exclusivity and urgency.
Summary
The creator films a short video at an Apple showcase event in NYC, demonstrating a foldable device referred to as the 'iPhone DUO'. She highlights the lack of a visible crease on the screen.
Structure
- 1Creator introduces the NYC Apple showcase
- 2Creator displays the foldable device
- 3Creator highlights the lack of a screen crease
- 4Creator expresses amazement at the device
Product placement
iPhone DUO (a) ACTS: the creator holds, folds, and demonstrates the device's screen and hinge mechanism, explicitly pointing out the lack of a visible crease. Apple (b) APPEARS: mentioned in the caption and on-screen text as the host of the showcase.
On-screen text
reporting live from the NYC Apple Showcase
NO visible crease 😱
Transcript
reporting live from the NYC Apple Showcase. No visible crease. That's crazy. Okay, okay. Nothing to add.
Original caption
playing with the iphone DUO @apple #helloapple #iphoneduo #applelaunch #Tech
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