Why it worked
The video leverages a popular retail store (Dollar Tree) and a visually appealing, unique product (stained glass lightbulb) to create curiosity and engagement, prompting viewers to share their experiences.
Product placement
GE Stained Glass Light (Acts: it is a lightbulb that produces light and decorative patterns when illuminated; removing it would change what happens in the video). GE (Appears: logo on product packaging; removing it would not change what happens in the video). Dollar Tree (Appears: store where the product was found; removing it would not change what happens in the video).