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All breakouts
23.5Silent UGCSocial Proof hookLifestyle
Hook
whoever donated this, THANK YOU
@goodwillsocal
13.1K followers · usually 1.2K views a post
Views
27.1K
Likes
3.2K
Comments
35
Shares
389
Promoted product
Justin Bieber blanket
Why it worked
The video taps into nostalgia and the thrill of finding a unique, branded item at a thrift store, appealing to fans of Justin Bieber and the thrifting community.
Summary
The video showcases a Justin Bieber-themed blanket found at a Goodwill store. The creator expresses gratitude to the donor and encourages viewers to find their own Goodwill stores.
Structure
- 1Showcasing clothing racks at Goodwill
- 2Revealing a Justin Bieber blanket
- 3Expressing thanks to the donor
- 4Encouraging viewers to visit Goodwill
Product placement
Justin Bieber (musician) - appears on blanket, does not act. Removing it would change the visual subject of the blanket. Goodwill (thrift store chain) - appears as a watermark/logo and is mentioned in the caption, acts as the location where the item was found. Removing it would change the context of the find.
Call to action
Find a Goodwill SoCal Store near you at our link in bio!
On-screen text
whoever donated this,
THANK YOU
Original caption
Somewhere out there, someone donated a piece of 2010 Bieber Fever, and kitty found it at Goodwill. 😂🛍️ A full Justin Bieber blanket, just sitting there, waiting for its Belieber to come claim it. Some finds you don't go looking for. They find you. Find a Goodwill SoCal Store near you at our link in bio! Reposted from kittythepoooh | IG #JustinBieber #Belieber #ThriftFinds
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